WHERE: Santa Clara Convention Center, California

WHEN: October 21-23

WHAT: Conference paper and exhibition

Presentation: Multimedia Development...Easy as 1,2,3. Wednesday 21st, 9:00:00 AM – 9:45:00 AM Room 210, MCU and Tools Track

Exhibition: Booth 618

• Visit our booth to see how MediaDesigner can be used to save up to 90% effort in designing, testing and integrating multimedia systems
• Come and discuss the benefits of using OpenMAX IL
• See interactive demonstrations running on TI Beagleboard, utilising Media acceleration features including the ARM NEON engine.

 EVENT URL: http://www.armtechcon3.com/2009/

 The ARM Techcon₃ Conference--formerly the ARM Developers Conference--is targeting three critical areas of design, Energy Efficiency, Internet Everywhere and MCU and Tools. ARM TechCon3 is organized by the ARM Partner ecosystem for engineers exploring or currently designing ARM hardware, software and systems design. ARM TechCon₃ serves as the premier stage to connect, instruct and contact the world of electronic and computer design. It will be an event that specifically enables the designer to leverage expertise from a vast array of companies in all phases of the product development cycle, from hardware to software, in these three critical areas.

ARM Techcon₃ expands its conference offering to focus on three key challenges of ARM development - MCU & Tools, Internet Everywhere and Energy Efficiency & Design. Brian Fuller, current editor of the industry blog Greeley's Ghost' and former editor-in-chief for EE Times, John Donovan former editor-in-chief of Portable Design and Tom Starnes, formerly with Gartner Group, serve as this year's Conference Technical Chairs and brings over 50 years of combined industry knowledge to ARM Techcon₃ 2009.

ARM TechCon₃ will provide tutorials and presentations on the latest trends, design strategies, tools, and in-depth knowledge about achieving the highest level of market differentiation in ARM technology-based products. The event will also provide a variety of workshops, panel discussions, demonstrations and exhibitions to fully immerse the attendee in strategies for designing with the ARM architecture.